18/01/2015

OUIL 504 End of Module Evaluation

I found this module quite challenging, however still enjoyable at the same time. The Visual Journal brief, I found was quite similar to our Visual Language brief last year. However the main difference that made it a little more challenging is that it is a more focused visual investigation of line, mark, colour, shape and texture. The brief encouraged me to think about these in relation to a particular theme that I wanted to investigate and how these visual choices can have an impact on the atmosphere or tone of voice that you want to communicate. From undertaking this module, I have also gained new skills and understanding in a number of different software, printing processes and tools.

This first brief helped me to recognise how the exploration of drawing, image and media is an important aspect of the image making process as it would allow me to see all the different possibilities and ways of capturing and illustrating the tangibles and the intangibles of a subject. It can also be used as a way to test out what would be suitable and appropriate for its audiences and context. I am usually very quick to move on from the experimentation process once I feel like I have the visual or the tone of voice that I’m looking for, pinpointed for a project. For this particular project I felt like I found the aesthetic I wanted quite quickly in the process, which I think explains for the quantity of work produced in my Visual Journal.

My interest in the animation industry meant that I was very excited about the Moving Pictures brief. Although I approached the brief enthusiastically, I still found this brief just as challenging as I have never made an animation or used any of the programmes to create one before. However, the workshops and study tasks that were prepared greatly helped deepen my understanding of basic principles in stop frame animation and Adobe After Effects. With the brief encouraging me to think sequentially, I was able to vision how images would move when animated and the transition between frames down onto paper through a series of simple storyboards.

In this module, I was also introduced to project proposal forms. These forms helped clarify my intentions and it also helped to give other people a sense of where the work is going/what it’s going to be and who it is for. During the development of my moving and printed pictures work, I found myself revising my proposals a few times to make my intentions clearer, more specific for those who were to review my project, so that any feedback received would also be relevant to my work.

My familiarity with the way Adobe programmes work meant that I was able to adapt to After Effects quite quickly, which really helped with the production of my animations. I was able to carry out what I needed to do independently and with little assistance, which made the production of my pieces a lot more efficient. I approached both briefs with a simple mindset because it would be the first time I use this particular medium and printing process. My aim for both of these briefs was to create something simple, but also showcase my technical ability for such techniques and tools. For moving and printed pictures, I decided to animate and illustrate selected quotes from the book ‘Coraline’. I wanted to see how effectively I could communicate said quotes by challenging myself to do this with limited colours and decorative details, but still make it visually appealing.

I think my prints work well as a set, but individually I feel slightly anxious about my one-colour screen prints. Although I feel they communicate the respective quotes quite clearly, I fear I may have made these too simple. The reason I made these two prints one colour is so that there would be a slight variation to the set when displayed side by side in the proposed order, but others may not know this if they were not informed beforehand.

I think the downside to my body of work, as explained before, is the lack of more practical visual experimentation. I don’t necessarily think that making quick decisions is a bad thing; if suitable and appropriate, then I believe it would work just as well. However, I guess I would have liked to see me push myself further with my image making and experimentation.

Overall, this module has enabled me to broaden my skills and try out things I would otherwise not have and has helped further develop my understanding of contemporary illustration in relation to publishing and promotion for print and screen based distribution.

PROJECT PROPOSAL: Moving Pictures

I intend to produce..
3 teaser trailers promoting Neil Gaiman’s Coraline. Teasers will be 15 seconds long.
I hope to gain the audiences attention by creating suspense and mystery in each one of my animations. The trailers will show really brief glimpses of some of the scenes that happen in the book and cutting it short to create a sort of cliff-hanger feeling that will hopefully leave the audience wanting to know more. My animations will be digitally produced, with a combination of hand made textures. Colours: Black and white with a touch of colour in each one (red, blue, yellow). Animations will be based on the following texts:

1. "The mirror showed the corridor behind her; that was only to be expected. But reflected in the mirror were her parents. They stood awkwardly in the reflection of the hall. They seemed sad and alone. As Coraline watched, they waved to her, slowly, with limp hands. Coraline's father had his arm around her mother.
..Her mother breathed on the inside of the mirror glass, and quickly, before the fog faded, she wrote 
HELP US
 with the tip of her forefinger. The fog on the inside of the mirror faded, and so did her parents.."

2. "She lit the candlewick with a match and watched it sputter and light, then she picked up the black key. It was cold in her hand. Coraline turned the key in the door. It turned with a loud clunk. The door swung open. There was no brick wall on the other side of the door: only darkness."

3. "The other mother sat down on the big sofa. She picked up a shopping bag from beside the sofa and took out a white, rustling, paper bag from inside it. The bag was half filled with large shiny blackbeetles, crawling over each other in their efforts to get out of the bag. She carefully picked out a particularly large and black beetle, pulled off its legs and popped the beetle into her mouth. She crunched it happily."

I will be communicating..

1. Briefly what the book is about by showcasing important/key scenes, objects, imagery in book that should get the audience to want to know more about the book.

2. I will be communicating the 3 quotes from the book.

3. The overall dark feeling/atmosphere of the story.

To an audience of..

1. Fans of Neil Gaiman’s work / fans of Coraline.

2. Fans of fiction works/adventure/fantasy.

3. Both children and adults.

PROJECT PROPOSAL: Printed Pictures

Brief (what are you going to produce, how and for what reason)

A set of 5, A4 screen prints based on 5 scenes in the book - prints will focus on the protagonist and antagonist of the story. Illustrations based on the following quotes:

1.     "Then Coraline put her hand on the doorknob and turned it; and, finally, she opened the door"
2.     "The room was dark. The only light came from the hall, and Coraline, who was standing in the doorway, cast a huge and distorted shadow onto the drawing room carpet - she looked like a thin giant woman."
3.     "She picked at her teeth with a long crimson-varnished fingernail, then she tapped the finger, gently, tap-tap-tap against the polished black surface of her black button eyes."
4.     "At the end of the corridor the electric light went on, blinding after the darkness. A woman stood, silhouetted by the light, a little ahead of Coraline."
5.     "So you're back," said the other mother. She did not sound pleased. "And you brought vermin with you."

Background/Considerations (Tone of voice/mood, audience/context, form/format, colour/media, etc.)

My prints should appeal to existing Coraline fans (primarily children age 10+) but should also appeal to new audiences. To communicate a sense of mystery and the book's darker themes/genre, my prints will be black and white, a reminiscent of the film noir visual style, with an added splash of colour. Also working primarily with shape, combined with a touch of texture to enhance the atmosphere of the illustrations. I will be working towards A4 size in portrait format. I will not be using any type/including the quotes in my prints.

Deliverables (what exactly do you intend to submit - quantity, format, scale etc.)

A set of 5, A4, in portrait format, 2 colour screen prints:
·      First print, b/w with mustard yellow for her jumper
·      Second print, pure b/w
·      Third print, b/w with deep crimson red for the lips and fingernails
·      Fourth print, pure b/w
·      Fifth print, b/w with muted blue for her jumper
These are also the colours I will be using for my teaser trailers, moving pictures brief.

16/01/2015

PRINTED PICTURES: Final Resolutions

SCREEN PRINTING IS MY NEW FAVOURITE!
Really pleased with my achievement!
*pats back*

Comments from peers:

Beautiful visuals! You convey dark and creepy very well!
All looks very professional!
Texture and bitmapping looks really good.
The small hints of colour have been chosen carefully and compliment the image.
Like that you've considered your packaging in detail and made an informed decision.
Very well organised and presented.
Cute!

15/01/2015

Alice: Progress Crit

Additional boards to first set:

Peer Feedback 1:

Comment on the effectiveness of the proposed concept/response in relation to the brief.

Strengths - Meets the brief. Great research and body of work.
Suggestions - Not sure if the concept is strong enough compared to the design. Feel like it could have more depth. The focus should be on what's behind the door, what the key is opening - can't even see the keyhole in your final designs.

Comment on the extent to which the proposed response solves the identified problem.

Some of your initial thumbnails work better - falling Alice, all at the table. If you use Alice on the front page; use different characters on the interior.

Comment on the appropriateness of the response to the identified audience/context.

Strengths - Your character designs spot on; not too complicated.
Suggestions - Audience - 5-9 is young, simplify but keep exciting at the same time.

Comment on the visual quality/content in relation to the proposed response.

Strengths - Textures a great idea, makes it less flat. Paper cut works really well.
Suggestions - Brighter colours more appealing for 5-9 year olds. More vibrant. Put yourself in their shoes; they need to want to find out what's inside.. Typography needs experimenting. Think about shadow and lighting of your cuts on screen.

Comment on the presentation of the work with regards to the quantity, quality and appropriateness of text based and visual information.

Strengths - Boards are professional. Great amount of work.
Suggestions - More thought's gone into the front cover than the interior, treat it all equal. Put backgrounds on your interior illustrations.


Peer Feedback 2:

Comment on the effectiveness of the proposed concept/response in relation to the brief.

Strengths - Provides a really good idea of what you want to achieve.

Comment on the extent to which the proposed response solves the identified problem.

The response delivers all of the deliverables asked. Very endearing.

Comment on the appropriateness of the response to the identified audience/context.

Keep with the handcrafted style, will appeal to not only the kids (5-9), but to a much larger audience as well.

Comment on the visual quality/content in relation to the proposed response.

Strengths - Nice aesthetics and good use of colours. Inviting design
Suggestions - Maybe a possibility to make a version of the cutout/papercraft to make it interactive.

Comment on the presentation of the work with regards to the quantity, quality and appropriateness of text based and visual information.

Strengths - The boards give a clear representation of the response.
Suggestions - There is too much to look at. Try and bring it down to lesser boards.

Self Evaluation:
The responses from peers have proven that my decision to do my illustrations as paper cuts to be a good one. No major problems were identified, however, I am advised to look back at my initial thumbnails as they may work better, more exciting than the ones that I have chosen. This was also mentioned in the previous crit session. I was going to act upon this and revise some of my initial sketches as suggested for this crit session, however this did not happen due to other work that I needed to tend to. This is something that I will still do though, as I feel like there is still room for more development and improvements.