Brief: Tigerprint Floral Surface Pattern
What is the brief asking you to do?
-Design a pattern for a female recipient that could be used across a range of our wrap products including gift bags, wrapping paper and tags
Who is the audience?
-Keep the Marks and Spencer customer in mind.
-Design must have a commercial feel that will appeal to women.
Why I chose this brief:
-I have a textiles background and would like to try making repeat patterns.
The brief wants you to look at spring/summer 2016 trends for inspiration. I decided to collect some images through Pinterest. When collecting these images I mostly thought about the colour palette that I think would reflect this season. I also had the Marks and Spencer customer in mind when collecting images for inspiration - from looking at the Marks and Spencer website you could tell that the majority of its customers would probably be working professionals, quite savvy, so I tried looking for colour palettes that are quite elegant yet still fun and lively to reflect the spring/summer vibe.
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