08/02/2015

Pushkin Press

Brief: The Allure of Chanel by Paul Morand

What problem(s) are identified by the brief? 
-Already published as an illustrated edition with illustrations by Karl Lagerfeld, Pushkin Press are looking for a completely new look for the forthcoming (non-illustrated) Collection edition of this book

What is the brief asking you to do about it/them?
-Give them my own illustrative interpretation.
-To submit a stand-alone image that we will be able to reproduce in their Collection cover layout.

What is the brief trying to achieve?
-New front cover illustration
-Inspire readers to immerse themselves in main character's (Coco Chanel) extraordinary world.

Who is the audience?
-Not specified in brief but because of who the book is about, I would imagine elegant, modern, and classy women between the age 18 – 39

Why I chose this brief:
-Want to try doing a book cover design thats not targeted at children - the visual quality of existing Pushkin Press book covers in their collection are quite different to my usual work, and I want to try something different.
-Also because Pushkin Press book covers are greatly admired as a platform for some of the world’s leading illustrators and image makers such as Jean Jullien and Ping Zhu.


Initial idea:
From looking at the other existing covers in their collection, they are rather clean and simple looking so my first response was to illustrate Coco herself looking elegant and classy and rather alluring, or maybe parts of her that are quite iconic (e.g. her dress sense and cigarette in hand). I saw the illustrations below which I think might be digital but they used a watercolour wash texture, and thought I could maybe do it in this style. I also like how they have very simple compositions, which I think visually would work well alongside Pushkin Press' existing book covers.

I decided to collect photos of Coco for future reference:

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