Live Brief - ayasoBoutique

I've been asked to do some re-branding for a business/boutique aimed at those with a passion for modest fashion and unique finds for the home. I have been asked to create a new visual concept that they could apply to promotional materials, products and website to update and improve their overall business image and to attract and appeal more to customers. As part of their new collection, they want me to work with Peach, Light Grey and White colour scheme and a few other things that they already had in mind. They want an element/logo that reflects their signature sense of Modest Femininity and they have given me the entire control over what I come up with for this.