What problem(s) are identified by the brief?
-The current artwork design is not seen as ‘adult’ by many; the colours are viewed as bright and childish, and some consumers have even described it as cheap and ‘chavvy’.
What is the brief asking you to do?
-Redesign J2O to appeal to a target audience of 25-35-year-old men and women.
-Share up to eight images in total showing your solution for individual bottles and four pack, along with supporting information that briefly articulates your idea in words (up to 400 characters)
What is the brief trying to achieve?
-The design should make 25-35 year old men and women proud to be seen holding J2O in bars, restaurants and at home, and should bring through J2O’s expressive, unpretentious and playful personality
Who is the audience?
-25-35-year-old men and women
How will the message be delivered?
-Product packaging/design
Why I chose this brief:
-Not done packaging design before, so I want the experience.
To get me started, I decided to look into the packaging design of other bottled drinks served in bars and restaurants. Most of these are of course alcoholic drinks, and what I found in common across most of these drinks was that they use very little colours - sometimes quite dark, earthy and muted - most sport the same colours (green, yellow, black and red). I also found that typography plays a big part in it. I used my Pinterest to collect images of bottle designs that I think reflects a mature but still quite cool personality which I think would look quite attractive to the 25-35 year old market.
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