Why?
- can be significantly cheaper - fewer ink the cheaper the printing would be
- consistency and accuracy
- can get colours that you cant get with cymk inks
Pantone - only for commercial print.
-Pantone reference/colour book - unique code number of a colour - would give you that exact colour you want
Type of paper
- coated - glossy
- uncoated - matt
Tints - colour variation, but working with just one ink.
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