We were asked to select 3 briefs to bring to today's responsive session. When I got together with my partner, we decided to take on D&AD's WWF brief because it was the one we both picked.
What problem(s) are identified by the brief? (from WWF's 'The Living Planet Report 2004)
-Wildlife populations worldwide have declined by 52 per cent since 1970
-We are living as though we have more than one planet at our disposal
-By taking more than nature can replenish, we are jeopardising our own future
What is the brief asking you to do about it/them?
-To take the Living Planet Report findings and make them relevant and accessible to the 'always on' generation.
-Find a way to communicate that our relationship with the planet is reciprocal: we need the planet and the planet needs us.
What is the brief trying to achieve?
-Inspire a new generation to understand that we all have an impact on our planet and an effect on its health.
Who will benefit?
-WWF
-Us/our planet
Who is the audience?
-14 to 24 year olds, who have the opportunity to shape their futures
How will the message be delivered?
-Through moving image/animation
-Online so accessible to the 'always on' generation.
Can you foresee any problems in responding to the brief?
-Not having enough time to do it
Why I chose this brief:
-Because animals
-but on a serious note, I am also interested in doing something to better/save our planet
-Also because I think the brief would allow us to really put both mine and Sam's practices/skills to use.
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