Contextual Research

Existing WWF (and similar) Campaigns:

WWF campaign from Desrumaux Celine on Vimeo. - Textures and a bit of 'noise' make it appear hand made/crafted - less cold looking. I like the use of colour, grayscale and a bit of colour. I think its very effective to show the 'domino effect' and the positive change - how one act of event can set off a chain of similar events, in this case how your help for the environment can set off other people to do the same.


WWF Cursor Swarm from Moth on Vimeo. - Concept is very similar to the one above. I like the little estimate at the beginning to give audience a picture of what will happen unless things change. Really digging the visual quality of this one, the simple outlines and the limited colours used. Hand drawn quality makes it look less cold and mechanical - natural/eco friendly looking - appropriate for the content of the video.

Planet Under Pressure from Moth on Vimeo. - Aesthetically pleasing, beautiful visuals, bold shapes and colours, voiceover/narration - informative makes it easier for the audience to understand whats going on. Attractive to both young and older audiences.

101813 WWF FISHING REV 004 1080p h264 from againstallodds on Vimeo. - Looking at fishing from a different angle - the humour/exaggeration is great to show how irrational we can really be when it comes to treating our planet. Happy background music makes it seem like its a normal and ok thing when its not - shock effect - makes the audience want to do something about it.

WWF - 40" TV Commercial from Samuel Abrahams on Vimeo. - Although not an animation, I like the contrast/compare splitscreen format of this video. Shows how similar and connected we are to these animals, that our relationship with the planet is reciprocal - what affects them will affect us too.