None of the briefs this year excite me quite as much as it did last year. but I have picked out a brief! Don't have an idea of what to produce yet, but the brief sounds interesting and fun!
What is the brief asking you to do?
- Re-engage 18-35 year old females with the Feel Good brand; spread Feel Goodness, driving awareness and inspiring people to engage with the brand and buy the product.
- To remind and reassure the target audience that Feel Good is relevant for them, that it’s simple and honest and that it delivers against their needs of wanting healthier cleaner drinks.
Who is the audience?
18-35 yr old millennials.
- United by attitude rather than age, sex, money or geography
- Healthy but not obsessive eg. they go to the gym but they will enjoy that slice of cake
- Want quality at a fair price
- Lead busy lives and use technology to save time and communicate
- Sociable, Ambitious, Adventurous
- Must talk regularly to them, they care and can help
- Marketing savvy..... keep it real!
- They are socially conscious
- Work hard – play hard ethos
- When would they drink FG? At lunch in 275ml or 400ml format and then in the evening with their meal instead of alcohol (750ml larger bottle poured into glass)
Why I chose this brief:
Open brief, and I am free to demonstrate my creative thinking in any medium or combination of media I see fit.
No comments:
Post a Comment