Royal Opera House

Becca and I have decided to collaborate for the YCN brief. On Monday we looked at all the briefs again together and discussed in brief about the positives and negatives of each brief in relation to our interests and skill. We have shortlisted 2 briefs (Feel Good Drinks and Royal Opera House) in the end and have decided to go away and do our own thinking and research. Hopefully we will come to a decision which brief to go with on Thursday. 

Brief: Royal Opera House

What is the brief asking you to do?

• to create a campaign that will encourage culturally engaged young people aged 20-30 to experience opera for the first time.
• to communicate to 20-30 year olds that:
•  Opera can pack a huge emotional punch – it’s exciting and alive and a thrill to watch • Operas have been written for the last 400 years, but new ones are being created all the time – it’s a modern and energetic art form
• Because it deals with the big human themes – life, love, death, loss, passion, joy, anger, humour – it’s relevant to everyone, and everyone can understand it
•  Operas cover an enormous range of subjects and stories and most productions, including those in English, have subtitles, so language isn’t a problem

Considerations:

• Need to show how your idea will work as an advertising campaign – across digital, print, out of home and social media advertising .
• Creative needs to feature the Royal Opera House logo (You’ll find it in the Project Pack at the YCN website).

Who is the audience?
20 and 30 year olds who already attend plays, gigs, and exhibitions, but who don’t consider opera.

Why I chose this brief:
I've always had a thing for musicals/stage plays/performances because of all the interesting costumes and stage props. I think this brief also presents me with the opportunity to work with the human figure, which is excellent because it'll help me improve with my character design skills! I'm also interested in finding out more about operas so thought this would be a great brief! Me and Becca also thought that it would enable us generate lots of interesting visuals!

Ideas:
At the moment all I have in mind is to create posters:
Since opera "deals with big human themes – life, love, death, loss, passion, joy, anger, humour – opera is relevant to everyone, and all can understand, appreciate and enjoy it" I thought it would be a good idea to illustrate the target audience in everyday settings but as characters (costumes and all) from well known opera plays (or vice versa) - so illustrating common emotions that both audience and characters from opera often experience: mixing opera with real life, making it appear relatable to target audience. (does that make sense? makes sense in my head haha)

but,

I don't know if posters are enough to engage the target audience; would they advertise the play/performance instead? So I also thought of an idea to create booklets maybe? about opera so people would know more about it. or maybe we could create both?