Being more ambitious!

Been thinking about this year's YCN winners' work because they were sooooo amazing, I thought just making posters might not be enough! I AM IN IT TO WIN IT! and so we have to dig a little deeper and be a little more ambitious! and since I'm collaborating with someone else, being more ambitious will be a little bit easier/more achievable because 2 brains and 2 pairs of hands! So while I work on one thing, Becca can do another thing! (but we'll both be involved in each thing in some way)

Anyway, lets get to the point!

I am currently thinking about how I could make the poster idea into something that could be interactive. People don't really respond to normal posters, they just look at it and then walk away - but if we made it interactive, people are more likely to pay it more attention.

I came across the video below and thought it would be a good idea to get mobile devices involved since the target audience (everyone actually to be honest) is always online/on their phones nowadays!

I also like this McDonalds puzzle poster! doesn't involve a phone or anything of the sort, and doesn't portray the McDonalds product on it, but I think it's still such a strong piece of advertising work - works so well with the tagline and its also fun! if I saw something like this I would go tell everyone about it - again, a very effective advertising campaign!

I'm going to bring up the interactive idea to Becca in our meeting tomorrow and see what she thinks - I think its a good idea as this would open up more opportunities to put both our skills/abilities to use!