Target Audience

I've gathered a list of UK Children's books publishers for PPP (potential contacts/people to invite to the end of year show). I've also had a look at their websites and the kind of books that they publish - Ladybird have their books categorised into Age & Stage, which is great because I am going to use this guideline when I make children's books from now! Knowing the age groups give me clearer sense of the audience I ought to target for my pop-up book - and also for it's additional products/merch.

I've decided that my target audience is going to be 5-7 year olds - mostly because they'd have better understanding/appreciation for pop-up books but I can still keep the language quite simple.