Brief:
Produce an informational book that captures and brings alive the personalities of 12 popular dance styles from around the world - through bright, quirky but well-observed illustrations accompanied by short and sweet written descriptions - celebrating cultural diversity.
Product:
1 informational book (main product)
-Illustrations will also be applied to related products and packaging:
- Package/gift wrap
- Postcards
- Bookmarks
- Calendar
- Notebooks
- Individual art prints
Audience:
Primary audience will be 8-16 year olds, but I would also like it to appeal to dancers/dance enthusiasts, children and adults and art and illustration fans alike.
Tone of Voice:
- Fun
- Friendly
- Playful
- Bright
- Quirky
- Informative
- Sweet
- Charming
Context:
Point of sale:
- Bookstores - Waterstones, WHSmith
- Paperchase
- Colours May Vary
Additional Information/Considerations:
Illustrations should aim to effectively communicate the individual identity and personalities of each dance style and its country of origin/culture but at the same time work as a set/series/sequence. - Consistent Voice. Products will most likely be digitally printed, but maybe will make screen print editions of individual art prints.
Mandatory Requirements:
Book - A5
Prints - A4
Deliverables:
- 1 informational book
- Package/gift wrap
- Postcards
- Bookmarks
- Calendar
- Notebooks
- Individual art prints
Peer feedback:
- A lot of potential outcomes from brief which is good!
- Well thought out so far.
- Looks like a real brief, I would know where to start!
- I love the idea! Seems like you are really clear about what to do and portray
- Initial idea looking good but maybe brighter colours if aimed at kids as colour at the moment is quite mature looking - or change the target audience.
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