J2O: Orange and Passion fruit

I felt a little stuck with the Apple and Mango design so I decided leave it for a bit and move on to the Orange and Mango one. I think having the J2O green in the designs work the best so far, so I decided to go back to that and played around with adding more decorative patterns to it, though I still feel its a little too colourful and 'childish' for 25-35 year olds.

I decided to look at my references again and I feel that to make it more appealing for the target audience, the colour needs to be a dark colour. I decided with black and reduce the amount decorative elements within the design to make it more sophisticated looking. I also decided to change the font to one that is more mature looking:

I think this looks much much better! For the specified target audience, now with the changes made, I think there is just enough amount of colour to bring through J2O’s expressive, unpretentious and playful personality. Sometimes I forget that simplicity is, most of the time, the ultimate form of sophistication.. NOTE TO SELF: keep things simple!