I want to show the fusion between the two fruits so I decided to focus on the colours and using gradients to illustrate the blending of the two fruits.
I'm not sure if the colours and the hand written type work for the target audience. It might appear too colourful and the type a little too playful for the more mature audience. Maybe should keep the type one colour?
I decided to try another design, change the type colour and use the J2O green in it as well. I think this works better, but still not sure if it's there just yet..
The brief mentioned that in the past, the depiction of fruit on J2O's packaging has increased taste credentials so although it’s not compulsory to do so, I decided to see how it would look if I included it in my design.
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