YCN: Pan Macmillan Alice brief

What are the 5 most important words in brief:
-Alice
-Enchant
-Celebration
-Children
-Illustration

What are the 5 most important considerations:
-Primary audience is parents of girls aged 5-9
-Secondary audience is parents of boys aged 5-9
-Must also appeal to gift givers such as grandparents, aunts, uncles etc.
-Cover design must include the Macmillan Alice 150 logo
-Design must sit within a 270mm and 215mm

5 related products:
-Bookmarks
-Posters
-Postcards/art prints
-Notebooks
-Gift wrap

5 related places:
-Libraries
-Book fairs
-Schools
-Bookstores
-Kid's bookshelves/rooms

We then swapped our briefs with someone else; the response they came up with for the same questions were:

What are the 5 most important words in brief:
-Interior
-Illustration
-Cover
-Create

What are the 5 most important considerations:
-Audience is girls and boys aged 5-9
-Cover design must include the Macmillan Alice 150 logo
-Design must sit within a 270mm and 215mm as PDF
-Include page number from story
-Create interior and cover illustration

5 related products:
-Books
-The Disney film
-Grimm tales
-Mug designs
-Clothing

5 related places:
-Disneyland
-Imagination
-Countryside
-Nature

It's quite interesting to see other people's interpretations of the brief. There are similarities in the answers and also some differences. By doing this, it's helped me identify what is obvious and what isn't so that when it comes to creating the designs I can use this to figure out how to give it a unique selling point and hopefully make my designs stand out from the rest.