15/01/2015

Alice: Progress Crit

Additional boards to first set:

Peer Feedback 1:

Comment on the effectiveness of the proposed concept/response in relation to the brief.

Strengths - Meets the brief. Great research and body of work.
Suggestions - Not sure if the concept is strong enough compared to the design. Feel like it could have more depth. The focus should be on what's behind the door, what the key is opening - can't even see the keyhole in your final designs.

Comment on the extent to which the proposed response solves the identified problem.

Some of your initial thumbnails work better - falling Alice, all at the table. If you use Alice on the front page; use different characters on the interior.

Comment on the appropriateness of the response to the identified audience/context.

Strengths - Your character designs spot on; not too complicated.
Suggestions - Audience - 5-9 is young, simplify but keep exciting at the same time.

Comment on the visual quality/content in relation to the proposed response.

Strengths - Textures a great idea, makes it less flat. Paper cut works really well.
Suggestions - Brighter colours more appealing for 5-9 year olds. More vibrant. Put yourself in their shoes; they need to want to find out what's inside.. Typography needs experimenting. Think about shadow and lighting of your cuts on screen.

Comment on the presentation of the work with regards to the quantity, quality and appropriateness of text based and visual information.

Strengths - Boards are professional. Great amount of work.
Suggestions - More thought's gone into the front cover than the interior, treat it all equal. Put backgrounds on your interior illustrations.


Peer Feedback 2:

Comment on the effectiveness of the proposed concept/response in relation to the brief.

Strengths - Provides a really good idea of what you want to achieve.

Comment on the extent to which the proposed response solves the identified problem.

The response delivers all of the deliverables asked. Very endearing.

Comment on the appropriateness of the response to the identified audience/context.

Keep with the handcrafted style, will appeal to not only the kids (5-9), but to a much larger audience as well.

Comment on the visual quality/content in relation to the proposed response.

Strengths - Nice aesthetics and good use of colours. Inviting design
Suggestions - Maybe a possibility to make a version of the cutout/papercraft to make it interactive.

Comment on the presentation of the work with regards to the quantity, quality and appropriateness of text based and visual information.

Strengths - The boards give a clear representation of the response.
Suggestions - There is too much to look at. Try and bring it down to lesser boards.

Self Evaluation:
The responses from peers have proven that my decision to do my illustrations as paper cuts to be a good one. No major problems were identified, however, I am advised to look back at my initial thumbnails as they may work better, more exciting than the ones that I have chosen. This was also mentioned in the previous crit session. I was going to act upon this and revise some of my initial sketches as suggested for this crit session, however this did not happen due to other work that I needed to tend to. This is something that I will still do though, as I feel like there is still room for more development and improvements.

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