Final Crit

General peer feedback:

• Really clean, professional standard of production!
• Really professional and perfect for a young audience.
• Agree with how professionally finished it is. I would like to see it on nicer stock though.
• Professional looking - love the idea of the maze - makes book more interactive with audience.
• Absolutely love it - concept and visuals! Looks really professional and so nice that it's interactive!
• Beautiful detail and love the colours! So developed!
• Amazing how its interactive! So well thought out! Very impressive!!!
• This is really well thought out and produced
• Such a really nice, diverse approach to looking at dancing - I love the interactivity!! you can see how your visual journal has informed the end point too.
• Well developed body of work - well informed and with an interesting outcome
• I like you illustrations and how the interact with audience
• Love it, it's perf, sell it, so good.

Final crit review:

Demonstrate an informed understanding of issues relating to media, communication, audience and context through the delivery of solutions to brief led problems or clearly identified creative concerns. (Knowledge &Understanding - Critical Awareness)

Strengths

• Good contextual research
• Culturally diverse - shows an element of education

Improvements

• Very vague audience - not necessarily a bad thing?
• Perhaps identify the audience and identify/label it as your intended audience.

Understand the potential and limitations of technologies and processes used in the production of illustration for 2d, 3d and/or 4d distribution. (Knowledge and Understanding - Research)

Strengths

• Loads of contextual research.
• Your work is thoroughly researched and informed

Improvements

• No testing of 3d product - will they stand up and balance?

Analyse and critically evaluate the impact of social, cultural, technological and/or ethical concerns on the development of solutions to problems relevant to individual creative concerns.

(Cognitive Skills - Problem Analysis, Problem Solving)

Strengths

• Concise, neat blog!
• Good in depth level of research

Improvements

• A few further annotations of blogging.
• We don't see the stage that takes images from visual journal to final images.

Explore and apply a range of appropriate practical and conceptual approaches to self-determined ideas, concepts, solutions/proposals in response to own identified intentions and relevant practices. (Practical Skills - Practical and Conceptual Development)

Strengths

• Like the cut out characters idea!
• Very good well informed book.

Improvements

• For future projects, need more experimentation in visual journal. It's a bit clean cut and formal.
• For product and packaging, perhaps mock up your artwork onto a few more examples of product and packaging.

Produce technically competent and conceptually appropriate outcomes to identified problems through the selection and application of visual skills. (Practical Skills - Visual Quality and Technical Competence)

Strengths

• Very high quality images!
• Mocking things up gave clearer perspective to what the outcome would look like. Helps make decisions on whether its the right format or if its enough.

Improvements

• Perhaps see some more evidence of decision making that went into creating/resolving of the final images for studio brief 2.

Demonstrate the ability to plan and carry out a period of increasingly self-directed study through the appropriate use of workshop areas, studio activity and project management skills.

(key transferable Skills - Presentation and Evaluation)

Strengths

• Seems very organised.
• Has successfully and competently managed to convert your written research with strong visual outcomes.

Improvements

• You didn't do anything textile based things but you wanted to at the start - you should have had a play.

General Comments

• Really lovely quality of images and characters have been well refined and developed.
• There is no evidence of where you got your visual reference from - what did you watch and look at? what inspired them?

Evaluation

I'm really pleased with the feedback that I got. I'm glad that people picked up upon the interactivity of the products as this was what I wanted to achieve! I agree with what has been said about the experimentation of my work - I haven't really done a lot of visual experimentation and just went with how I usually like to work - this is a repetitive thing, I've noticed, with previous modules as well, this might not necessarily mean a bad thing? Maybe I've found my process and visual aesthetic that makes my work 'me'? After completing OUIL 504 and the Pan Macmillan Alice brief, I fell in love with working with shapes and texture so this may be what made me work this way for this project.